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Goal Setting for 2012

November 28, 2011 by in category Archives

Thanksgiving is over, and the official holiday shopping season has begun. I was driving in my car just the other day and heard a famous Christmas song that made me pause, where the singer crooned about the year being over, and then he asked. “What have you done?”

What have I done? The question lingered in my mind. What had I done? Not what I intended, that’s for sure. I had set goals and hadn’t attained some of them.

Hearing author Susan Mallery speak at the recent OCC birthday bash really inspired me. She talked about goals and how she made business decisions based on how well they would help her attain her goals. Her ability to set a goal and stick to it impressed me, as did her willingness to occasionally refuse select prospects because they did not line up with her goals.

Many people get caught up in the moment and are afraid to let an opportunity pass. Sometimes it’s about money, sometimes about getting or staying published, sometimes about building a name or personal validation. Accomplishing goals means sticking to your guns and keeping your eye on the prize. As writers, we tend to get easily distracted, and we often need to work on the discipline needed to set and keep our goals.

Here are two tips for making and keeping goals that hopefully we can all apply to the upcoming year:

1. Make the goal ATTAINABLE. Sometimes we have goals that may set us up for failure because we have no control over them. Keep your goals to things over which you have most of the control. Setting the goal to get an agent by the end of the year might not be considered an attainable goal because you have no way of guaranteeing that an agent will sign you in that time frame. However, an attainable goal might be to query X number of agents in a year. You have total control over that because you are the one sending the queries. And achieving that goal might indeed result in you getting signed by an agent within a year.

2. Have SHORT TERM and LONG TERM goals. Your short term goals can give you that feeling of immediate gratification while you work towards the long term goal. Example of a short term goal: Finish the book by the end of the year. Long term goal: Have written three completed manuscripts in three years.

Here’s hoping we all reach our goals in 2012!

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A Fantasy Life by Janet Quinn Cornelow

November 28, 2011 by in category A Fantasy Life by Janet Cornelow tagged as ,

I hope everyone had a wonderful Thanksgiving. I did with all of my sons, their spouses, my sister, and my granddaughter. My babies, the kitten and the dog, were worn out by the end of the day with all of the company.

The Enchanted Hawk is now up at Kindle. It is a fantasy romance.

Brylyn, of the Hawk Clan, is drawn into the intrigue surrounding Thom McGarrety, when his brother is to wed Anna from another domain. Brylyn faces the danger of the feonds, the humans who rule the area where her people used to live. They would see her and her people dead because they are shape-shifters.

When Anna’s family wants the McGarrety castle, Brylyn must trust her secret to Thom. Thom, believing that the shape-shifters are nothing but myth, must learn to believe in Brylyn and trust her to help save his life and his domain. Together, can they save the castle, unite their people and find lasting love?

Rob, my youngest, came over yesterday and helped me put up the Christmas tree. Count Rugen, the kitten, loves it. He has already knocked off a branch – it is a fake tree – , brought me an ornament, and pulled the bottom piece of garland across the room. It is going to be a year of repairing the Christmas tree.

I am not putting up as many decorations this year because of Count Rugen. The village is staying in its boxes. Many of the other decorations will also stay in their boxes. We are going heavy on wall hangings this year. Some of them have not been up in awhile. I figure Rugen can’t knock things off the wall as easily, though he will try.

I took Rob and his wife to the Bower’s Museum to see the Chinese Sand Warriors. It was well worth seeing if you want something to do over the holidays.

I hope everyone has a wonderful holiday season.

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Marketing “Quick Response”: QR Codes, The New Sexy…

November 18, 2011 by in category Archives tagged as , , , ,

by Jenny Hansen

Are you capitalizing on the sexy little bit of free Techie gadgetry that’s currently all the rage? I’m talking about QR Codes, those little black squares you’re seeing on your television, in magazines and on the mail coming into your house.

I know, I know…QR just doesn’t sound sexy and, unless you’re more the nerdy type, “code” probably doesn’t either. But QR Codes are getting me hot these days. Seriously.

QR Codes are one of the EASIEST marketing tricks you’re not taking advantage of, especially if you’re a self-published author or a small business person.

Click here for the other 8 no-to-low cost social media tips we talked about last month and sit back to bask in the warmth of a new piece of technology fun that doesn’t cost a thing!

What is a QR Code?

QR stands for Quick Response and was created by the automotive industry to help track vehicles during the manufacturing process. How is this sexy, Jenny? you might be thinking…

Well, I’ll tell you. A QR Code is a barcode that stores a web address of your choosing. As an example, if you scan the one above, you’ll go to a cool place on OCC’s website that you might not visit very often. There are free apps available in both the Android and the iPhone that let you scan a QR code to quickly go to a website.

Note: To scan the code, you’ll need an app like QR Scanner [iTunes link] for the iPhone and iPod touch, or ShopSavvy for Android devices.

Uses for QR Codes…just think about this, folks:

  • QR Codes are being used at grocery stores to give you recipes and nutritional information for products you’re buying in the store.
  • To give you coupons, both in-store and on the internet.
  • On business cards, signs and brochures. A simple little barcode allows you to give the info you need to on the card or sign and, with a single click, also help the person to visit the webpage of your choice.
  • On clothing labels (Macy’s and other retailers are already using this) to tell you about that item and others you may like in the store.
  • On anything with packaging, to push people to a website, Facebook or review page.
Why couldn’t my self-published and indie author friends use this on the front or back covers of their books, or hidden as Easter eggs in the pages? Ex: Click here to get a free short story, or to submit a review, or to sign up for my monthly newsletter. The possibilities are ENDLESS.

Are you juiced up yet? Cause I am.

Can I get a QR Code of my very own?

But of course! There are tons of free spots to generate a QR code. Bit.ly and Social Oomph are the two I use the most often.

To use Bit.ly:

  • Visit bit.ly, write or paste in a URL address, click “Shorten,” and add .qr to the end of the generated bit.ly link (like so: http://bit.ly/tm90xj.qr).
  • Copy the modified link into a new browser window to view the QR code.
  • Once you see the code on your screen, you can print it out, send to your friends via e-mail, post on your blog, etc.
To use Social Oomph:
  • You need to sign up for a free account, whereas for Bit.ly, you could sign in with Twitter (but it still asks for your email address).
  • Once you’re signed in, l00k at the left navigation bar – “Shorten URL” is the fourth choice from the top.
  • Click the Shorten URL shortcut and type or paste the address in to the “Long URL” box and click the Shorten button.
  • There’s a box that says QR Code – copy the link out of there and follow all the same steps as above in the Bit.ly example.
From Wikipedia: Users with a camera phone equipped with the correct reader application can scan the image of the QR code to display text, contact information, connect to a wireless network, or open a web page in the telephone’s browser. This act of linking from physical world objects is termed hardlinking or object hyperlinking. Click here for more details than you probably want on how to work QR Codes. 🙂

UPDATE: In the last few weeks since I wrote this post, viruses have targeted QR Codes here and there. That doesn’t mean they aren’t safe but, just like email, watch where you click. More details here on how to avoid viruses.

Does this give you any new marketing ideas for your books, businesses or advertising? Are you already using QR Codes? What has your experience been?

Happy Writing!
Jenny

Jenny Hansen fills her nights with humor: writing memoir, women’s fiction, chick lit, short stories (and chasing after the newly walking Baby Girl). By day, she provides training and social media marketing for an accounting firm. After 15 years as a stand-up corporate software trainer, she’s digging this “sit down and write” thing.

In addition to being a founding member at Writers In The Storm, Jenny can also be found on Twitter and Facebook or over at her solo blog, More Cowbell.

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Between the Lines with Charlotte Lobb (writing as Charlotte Carter)

November 13, 2011 by in category Interviews tagged as , ,

A multi-published author of more than fifty romance, cozy mystery and inspirational titles, Charlotte Carter lives in Southern California with her husband of forty-nine years and their cat Mittens—an equal opportunity lap cat. They have two married daughters and five grandchildren. When she’s not writing, Charlotte does a little stand-up comedy—G-Rated Humor for Grownups—and teaches workshops on the craft of writing.


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Single mom Ellie James has returned to Montana for a fresh start and a new job at a local school. She sure could use the support of hometown rancher Arnie O’Brien, especially when she faces the opportunity to step up as director. But this cowboy still holds a grudge from when Ellie left him behind eight years ago. Can Arnie trust God’s plan and take a second chance on the girl who got away? He and Ellie will have to put aside the past to face the future together.

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Q. You’ve written SO many books. How do you keep yourself motivated to write?
I’m compulsive! Maybe it’s because I started late in this writing business, but writing, discovering a story, soothes me (when it’s going well, of course). And there’s always another story to tell lurking somewhere in the back of my mind. So little time, so many stories……
Q. You’ve written in several different subgenres. Do you stick with one genre at a time or do you switch it up and change from book to book to keep it interesting?
The vast majority of my books have been romance novels. Now, however, I’m writing for two publishers: inspirational romance for Love Inspired  and cozy mystery continuities for Guideposts Books. I try to alternate between publishers, which is somewhat dependent on my schedule for the Guideposts books in whatever series is current.

Q. What is your writing process like? Linear or dot-to-dot? Planner or pantser? Do you write long hand or on the computer? etc.
I’m definitely linear and a planner, although the characters have been known to give me a surprise now and then. I start off plotting with a pen and college-lined notebook paper. (You can tell  how high-tech I am – Not!)  I establish who the characters are and their goals, diagram a W plot and  work through the hero’s journey.  At that point I can usually write a synopsis, which I do on the computer as well as the rest of the manuscript.

Q. What is your most reliable “go to” tool when you realize your story is broken and needs fixing?
For many years, my favorite “go to” tool was Mindy Neff and Susan Phillips, my critique partners. More recently I’ve been whining to Karen Leabo (aka Kara Lennox), who is great with the ‘black moment.’ If they aren’t handy, I may take a second look at Save the Cat by Blake Synder, do Debbie Macomber’s list of 20, or let my subconscious solve the problem while I sleep. I will say, by chapter 3 I pretty well can tell if the story is going to work.

Q. How have you managed to brand yourself, given the different genres you have written in?
I’ve never quite understood this ‘branding’ business, but I do have a motto and a promise that I make to readers: Books that leave you smiling….by Charlotte Carter.  When I was writing for Harlequin American (as Charlotte Maclay) I wrote warm, family stories. Now, with Love Inspired (w/a Charlotte Carter) I’m writing warm, family stories but with a more emotional tone and characters who are dealing with serious problems — a heart transplant recipient, loss of family members, and in my current book, Big Sky Family, a hero who is paraplegic.

Q. You have a wonderful sense of humor that serves you well when speaking publicly. How does your humor serve you in your writing career?
I wish I could say my sense of humor allows me to laugh at copy editors, but that would be a lie. In my writing, humor tends to worm it’s way into the story via children, who are always unpredictable, or by creating a ‘fish out of water’ story for the hero or heroine. Often it’s the reaction of a ‘straight’ character to a humorous situation that can make a reader smile.

Q. What authors and genres do you like to read?
I most often read suspense and romantic suspense, single title romance, legal thrillers, and the like. I’ve recently read James Patterson (Alex Cross story), John Grisham, Iris Johansen, and Rachel Lee books. And to my delight, our own Deb Mullins and Tessa Dare (Eve Ortega) have brought me back to historical romance, my first love.

Q. What piece of advice do you consider most important sharing with an aspiring author?
Write! Write! And write some more. I was very fortunate when I joined OCC and RWA that I could come home from a meeting and immediately use whatever information I’d gleaned  in my work-in-progress.. It’s impossible, in my view, to learn to write without having somehow finished a story.  My various critique groups have also been invaluable. (My technique is to be the dumbest one in the group so I can learn the most; so far I’ve achieved that goal..) I continue to learn by attending workshops and taking online classes in the hope of improving my craft. As Susan Macias said at our October Birthday Bash, “The only guarantee that you won’t sell is if you quit writing.”
Find more information about Charlotte and her books at: CharlotteCarter.com 
Interview is conducted by Brenna Aubrey, aspiring author whose first publication, a short story, “The Love Letter” was recently published in the Jane Austen Made Me Do It anthology, currently available.

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5 Tips to self-publishing your mother never told you by Jina Bacarr

November 11, 2011 by in category Archives tagged as , , , , , , , , , , , , ,

Psst…have you heard? Everybody’s doing it. Self-publishing.

It’s hip, it’s cool…it’s like winning the lottery.

Right?

Hmm…maybe. Maybe not. It’s the wild, wild west out in the land of Amazon, Smashwords and Nook. All you need is a dusty, old manuscript from under your bed, a sexy cover and a few .html codes and you’re dancing with the stars.

Oh, what fools we writers be.

It ain’t that easy.

Here’s the deal: You’ve written a good story and your manuscript is in the best shape possible–critique groups, professional editing, etc. Now what?

No doubt you need a good cover and nearly flawless formatting, but don’t give up if you haven’t gotten it all together. Before you push that old manuscript back under the bed with the dust bunnies, it is possible to hitch your wagon to the self-pubbed stars and join in the land rush…or should I say, digital rush.

I did it. I self-pubbed a holiday novella and a short story. There are many blogs that can help you with various aspects of the biz, from J.A. Konrath to Bob Mayer’s Write It Forward (I highly recommend both!), but here are a few tips I’ve learned along the way.

Jina’s 5 tips to self-publishing:

  1. I formatted my manuscript myself with help from Marie Force’s blog–I especially found the info about “tabs” and indenting .33 on the first line helpful.

  2. I bought my cover art from Dreamstime.com They have quality photos and high resolution. You can choose from 12 million photos available on their site.

  3. Be prepared to spend time learning how to format. It’s a high learning curve, but I’ve found both the Amazon (short video) and Smashwords guides to be helpful if you’re willing to make the effort.

  4. Be realistic about your goals. No one can predict how a book will do, but reading the Kindle forums and following other authors can give you an idea of how they’re doing. I follow OCC’s Dr. Debra Holland’s blog–she’s been open and forthright about her experience in self-publishing and her sales. Another OCC author, Jacqueline Diamond (author of 90 novels), has recently self-published books from her backlist and knows the value of promoting her books (she made the top 100 in Regency on Amazon).

  5. Write another book or story right away. Quality and quanity are both important in self-pubbing. You need product to sell. Imagine if a shoe store opened and all they had to sell was one shoe style?

Which reminds me of Cinderella and her glass slipper.

Putting your self-pubbed book out there is like Cinderella going to the ball. She had a team of cute little mice to make her dress (editing, cover and formatting) and a fairy godmother (Amazon, Nook and Smashwords) to make the magic happen.

She also had the moxie to get to the ball. That’s where you come in.

Be like Cinderella. Don’t be late to the self-publishing party.

You’ll never know if the glass slipper fits until you try it.

Best,
Jina

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