Daily Archives: June 12, 2020

How A Question Created a Post: This Month’s Blog Creation Process

Ever have non-existent ideas or too many that they are over-whelming?

Never fear, my brain can think of plenty of ideas when I have no time to flush them out but when I finally schedule time to write this blog post, they all have escaped my brain.

Anyone else have this problem?

Sometimes the blog creation process can be easy or hard. In searching for a topic to write about this month, I asked myself the question ‘what is the point of a blog post?’ and then decided to google it.

Interesting, that!

Here’s what popped up…

I love how google also provides similar questions on the same topic. Notice the different choices in words, but they all fit within the same topic. Obviously, people have searched this topic before.

And this is why SEO and keywords matter. Someone may not google your name or book directly, but they may google something you’ve answered in a blog post or on your web page.

All of these thoughts should go into your blog creation process.

What is the Purpose of a Blog Post?

These are all the pages that show up on the search’s first page. Notice all the different page titles. Those matter too.

So this leads me to more questions as I ponder my why about my blog creation process. (Yes, my family calls me the Question Queen)

Why do I write blog posts? 

• I love to write.
• I love to share ideas.
• I love to teach and encourage and be positive and inspire.
• I want to keep learning and challenging myself and writing blog posts do that.

Why do I read blog posts?

• I want to be informed.
• I want to connect.
• I want to learn something specific.
• I want to read what my friends write.

Why do YOU write and read blog posts? 

I really would love to hear your answers!

As I formulate this into something someone would actually read, I’m asking the question ‘what would you like to read?’

• Should I write more about branding and SEO topics?
• Or what’s happening in my writing world over the next few months?
• Or should I write something related to my continuously never-ending book I’m editing?
• Or something fun and distracting?

Keep in mind: The process to create a blog post can start with just a question.

Even though I picked a topic out of thin air to write about, as I asked questions and googled one, I was able to create something. It all connects. And that’s what it’s all about.

So, in essence, if we have a topic for a blog post, performing a search about it may wield ideas of phrasing or additional keywords to use so that your post would appear in these searches too.

As I wrap up this post, I now realize I have to figure out a keyword that fits the topic in order for me to have strong SEO. Why I make stuff challenging for myself, I’ll have to cover in an entirely different blog post in the future.

I really would love to know what you would like to read.

It’s much more fun creating content people enjoy. Share your thoughts and ideas in the comments below.

On a side note…I’m teaching on the subject of SEO during the month of July!

SEO Marketing for Authors in the ACFW course loop in July. If you are a member of ACFW (American Christian Fiction Writers), these courses each month are FREE!

I’m also teaching a course on Branding, SEO, & Content, at the Virtual SoCal Christian Writers’ Conference July 9-11. Here’s the link to the conference website.

If you’d like to take a peek at some of my other blog posts, here is a link to my archive on this blog.