Daily Archives: January 23, 2019

Pin It! Why Authors Shouldn’t Ignore Pinterest Marketing with Elena Dillon OCC.RWA Online Class

I’m excited about the first OCC/RWA online class for 2019, Pin It! taught by Elena Dillon, all about Pinterest marketing.

About the Class by Elena Dillon:

There are so many marketing platforms available to us as authors that it can be overwhelming. The most common comment I hear when I discuss social media marketing with other authors is: 

“I don’t have time for one more platform. I can barely manage what I have.” 

I understand that, I really do. As authors today we have to do so much to do on top of writing books it can be overwhelming. 

But I have a few questions for you before you decide you don’t have time for Pinterest:

Can you afford to ignore the one marketing platform that comes in 2^nd only to Google?

What if that platform will market your book for free?

What if that platform continues to work for you for years into the future?

And what if I told you I would make it fun? And fast?

Can you find time for it then? I thought you’d could!

Pinterest is an amazing free marketing tool that once you get going you will be amazed at the work it does for you with a small amount of effort in the beginning and some upkeep as you go along. 

This class will be taught in short video format on the teachable platform. 

We will be covering:

• How to create effective boards, pins, and descriptions.
• Building a following: Do you need one?
• Hashtags
• What do I pin?
• Visual Storytelling
• Group Boards/Tribes
• Tailwind
• Analytics 
• Ads
• Batching Content
• Strategy
• Branding and more…

I’ll have a private Facebook group just for us where we can discuss the class and support each other on the journey. 

Hope to see you there!

About the Instructor:

Elena Dillon is an award-winning Young Adult author. When she’s not writing, she enjoys helping her author friends with technology and social media. She’s taught classes in Social Media, Visual Content Marketing for Authors, Pinterest Marketing, Scrivener Basics and spoken at numerous conferences, chapters and groups about social media, productivity, visual content and indie publishing. She also runs the Confused and Terrified Writer.com blog geared toward helping authors, aspiring and published, to achieve their goals. 

The rest of the time she’s a wife to her husband of twenty-eight years, mom to three grown kids and servant to a high-maintenance English bulldog, while waiting, not so patiently, for grandbabies.

Enrollment Information:

This is a 4-week online course that uses email and Groups.io. The class is open to anyone wishing to participate. The cost is $30.00 per person or, if you are a member of OCCRWA, $20.00 per person.

To sign up or for more information, go to the class page at the OCC/RWA website: http://occrwa.org/classes/online-class-two/.

Linda McLaughlin
OCC/RWA Online Class Coordinator