Daily Archives: January 16, 2017

Feb. Online Class: Visual Content Marketing for the Confused and Terrified Writer

It has been my privilege and pleasure to find and schedule online classes for OCCRWA, and next month’s class on Visual Content Marketing, taught by our own Elena Dillon, sounds fabulous! Here’s the scoop from Elena:

What is visual content and why do you need it for your marketing strategy? And how does this apply to your author business? The answer is fairly simple.

Visual content is anything that uses pictures, graphics, video, etc. When you see a GIF of cats falling off tables? That’s visual content. A pretty graphic with a quote from a book? Visual Content. Those fabulous cooking videos where they make a cinnamon roll apple pie in twenty seconds? Visual content.

It’s what will get your content seen. As a matter of fact, statistically your readers are 44% more likely to engage with visual content. Hmmm. 44%? Hard to ignore. We all want to work smarter not harder, right? In this class, you will learn:

• How to decide what kind of visuals will work for you and your business 
• How to create all kinds of visuals
• How to make one piece of content work in many different ways 
• Drive traffic where you want it to go (your website, lead page, Amazon or other retailer page) 
• Save time and effort in your marketing efforts 

This class for you if you’ve never created any kind of graphics on your own. It’s for authors who need to learn how to create visual content for their author business and are unsure about using new technology. We will go over:

• Strategies for smarter marketing 
• Tools that make visual content easier to create and more manageable 
• How to plan out your content and marketing so it takes up less precious writing time. 

And believe it or not? I’ll make it fun. I’ll teach you how to create a graphic while you’re standing in line for coffee. =)

Join me for the fun in the February 2017 OCCRWA Visual Content Marketing for the Confused and Terrified Writer class!   

About the instructor:

Who Am I?

I’m Elena Dillon, an author of the award winning Young Adult “Breathe” series. When I’m not writing, I love to help my author friends with technology and social media. I’ve taught Social Media for the Confused and Terrified, Pinterest for the Confused and Terrified, Visual Content for Authors and spoken at numerous conferences, chapters and groups about social media and indie publishing.

Most of the time, I’m a wife to my husband of twenty-six years, mom to my two grown kids and servant to my high-maintenance English bulldog, Brutus, while I wait, not so patiently, for grandbabies.

Enrollment Information

Schedule of Classes for 2017

We’ve had to cancel the January class Overcoming Perfectionism and Procrastination with MM Pollard, but I’m hoping to reschedule it for later this year or 2018. MM is a fabulous teacher.

Here’s the rest of the 2017 schedule of classes:

April 10 – May 5: The Feminine Journey with Mary O’Gara

May 15 – 26: Self-Editing (two week class)  with Linda Carroll-Bradd

June 12 – July 7: Horse Sense with Shannon Donnelley

August 14 – Sept. 8:  Monster Revisions with Suzanne Johnson

Oct. 16 – Nov. 10: Time Management Secrets for Authors with Stacy Juba

Linda McLaughlin