Daily Archives: September 10, 2013

Promotional Whirlwind by Kitty Bucholtz

I just arrived home yesterday from over a month on the road. I’m exhausted, but it’s been a good few weeks. I started at the Romance Novel Convention in Las Vegas. Lots of great opportunities there, but not as much foot traffic as I expected.

Then I flew to Michigan for several events. I did a book signing at a charity event, ROCK for CHUM, raising funds for my sister’s charity. (She does therapeutic riding and hippotherapy, really amazing stuff!) Then I ran a charity half marathon, RUN for CHUM, and had to be available to sign books after.   Um, note to self, don’t plan to run 13.1 miles and try to have your head together for selling and signing books afterward.

A few days later, it got really exciting – I was interviewed live on a radio morning show! That was so fun! The radio DJ made it easy to sound like I’d done this a hundred times before. As soon as I get the recording, I’ll post it on my web site.

I spent the rest of the day getting in touch with my old high school (they took a picture of me with my book to put on their web site), stopping by my college library and the two local libraries in my hometown area (one had already bought all my books!), and doing some research for upcoming books.

The next day, I signed books in the morning at Top Comics, and in the afternoon at Horizon Books. Both stores hold a spot in my heart – the former is co-owned by a long-time friend, the latter is the first bookstore I remember ever going to as a kid. I felt on top of the world all day!

Plus, after several years of on and off searching, I found my sixth grade teacher to whom I dedicated Little Miss Lovesick. The newspaper took pictures of us meeting again for the first time in over 30 years and interviewed us. Then I presented the book to her at the beginning of the signing. Friends and flowers and lots of laughter made the day more special than I have words to express.

When I list it all here, it sounds like a lot of work – and it was! I didn’t have much free time. But when you can get your heart connected with your promotion, it gives you an energy boost. And it makes you feel like a million bucks!

Maybe you have some new ideas about what you can do to get your heart involved in your promotion. Good luck!

Kitty Bucholtz decided to combine her undergraduate degree in business, her years of experience in accounting and finance, and her graduate degree in creative writing to become a writer-turned-independent-publisher. Her first novel, Little Miss Lovesick, came out in 2011. Her new novel, Unexpected Superhero, book one in The Adventures of Lewis & Clarke humorous urban fantasy series, is now available in print and ebook format. Love at the Fluff and Fold, book one in The Strays of Loon Lake romantic comedy series, will be released later this year. Her short stories can be found in the anthologies Romancing the Pages and Moonlit Encounters, available in both print and ebook formats.