Daily Archives: July 9, 2013

Do You Have an Email Newsletter? by Kitty Bucholtz

With my new book, Unexpected Superhero, out last month, I am reading the perfect marketing book. It’s called Your First 1000 Copies by Tim Grahl. I’ve been following Tim via his company, Out:think, for a year or more. The company works with writers to sell more books and become more successful.

The book came out two weeks ago and I’m halfway through it. So far, the most compelling piece of information is the incredibly strong argument for writers to have an email newsletter. And not just to have one (I sent out my first newsletter two weeks ago! Woo-hoo!), but to have a robust list, focusing more on email followers than Facebook or Twitter followers.

One of Tim’s examples is of an author whose analytics show that for every book she sold via Facebook and Twitter posts, she sold fifty due to her email newsletters. Fifty! Tim also reminds us that no matter what is happening with the various social media outlets, we will always have the contact information we collect via our newsletters. If Facebook changes this or that policy, if Twitter makes a change, we can lose contact with all of our fans. Snap! Just like that.

The other thing Tim emphasizes several times is that our newsletters need to be “relentlessly helpful.” Think about that. Relentlessly helpful. What does that mean to you? More importantly, what does that mean to your readers? What kind of information would be in my newsletter that would cause subscribers to not only read every issue, but hit the Buy Now button when I have a new book out? What kind of newsletter would do that with your readers?

If you’re looking for a good book on marketing your new book, I think you should try Your First 1000 Copies. I’m getting a lot out of it, and I think you will, too.

Kitty Bucholtz decided to combine her undergraduate degree in business, her years of experience in accounting and finance, and her graduate degree in creative writing to become a writer-turned-independent-publisher. Her first novel, Little Miss Lovesick, came out in 2011. Her new novel, Unexpected Superhero, book one in The Adventures of Lewis & Clarke humorous urban fantasy series, is now available in print and ebook format. Love at the Fluff and Fold, book one in The Strays of Loon Lake romantic comedy series, will be released later this summer. Her short stories can be found in the anthologies Romancing the Pages and Moonlit Encounters, available in both print and ebook formats.