Daily Archives: November 18, 2011

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Marketing “Quick Response”: QR Codes, The New Sexy…

November 18, 2011 by A Slice of Orange in category Archives tagged as Jenny Hansen, OCC/RWA, QR Codes, Social Media, Technology Fun

by Jenny Hansen

Are you capitalizing on the sexy little bit of free Techie gadgetry that’s currently all the rage? I’m talking about QR Codes, those little black squares you’re seeing on your television, in magazines and on the mail coming into your house.

I know, I know…QR just doesn’t sound sexy and, unless you’re more the nerdy type, “code” probably doesn’t either. But QR Codes are getting me hot these days. Seriously.

QR Codes are one of the EASIEST marketing tricks you’re not taking advantage of, especially if you’re a self-published author or a small business person.

Click here for the other 8 no-to-low cost social media tips we talked about last month and sit back to bask in the warmth of a new piece of technology fun that doesn’t cost a thing!

What is a QR Code?

QR stands for Quick Response and was created by the automotive industry to help track vehicles during the manufacturing process. How is this sexy, Jenny? you might be thinking…

Well, I’ll tell you. A QR Code is a barcode that stores a web address of your choosing. As an example, if you scan the one above, you’ll go to a cool place on OCC’s website that you might not visit very often. There are free apps available in both the Android and the iPhone that let you scan a QR code to quickly go to a website.

Note: To scan the code, youâ€™ll need an app like QR Scanner [iTunes link] for the iPhone and iPod touch, or ShopSavvy for Android devices.

Uses for QR Codes…just think about this, folks:

QR Codes are being used at grocery stores to give you recipes and nutritional information for products you’re buying in the store.
To give you coupons, both in-store and on the internet.
On business cards, signs and brochures. A simple little barcode allows you to give the info you need to on the card or sign and, with a single click, also help the person to visit the webpage of your choice.
On clothing labels (Macy’s and other retailers are already using this) to tell you about that item and others you may like in the store.
On anything with packaging, to push people to a website, Facebook or review page.

Why couldn’t my self-published and indie author friends use this on the front or back covers of their books, or hidden as Easter eggs in the pages? Ex: Click here to get a free short story, or to submit a review, or to sign up for my monthly newsletter. The possibilities are ENDLESS.

Are you juiced up yet? Cause I am.

Can I get a QR Code of my very own?

But of course! There are tons of free spots to generate a QR code. Bit.ly and Social Oomph are the two I use the most often.

To use Bit.ly:

Visit bit.ly, write or paste in a URL address, click â€œShorten,â€ and add .qr to the end of the generated bit.ly link (like so: http://bit.ly/tm90xj.qr).
Copy the modified link into a new browser window to view the QR code.
Once you see the code on your screen, you can print it out, send to your friends via e-mail, post on your blog, etc.

To use Social Oomph:

You need to sign up for a free account, whereas for Bit.ly, you could sign in with Twitter (but it still asks for your email address).
Once you’re signed in, l00k at the left navigation bar – “Shorten URL” is the fourth choice from the top.
Click the Shorten URL shortcut and type or paste the address in to the “Long URL” box and click the Shorten button.
There’s a box that says QR Code – copy the link out of there and follow all the same steps as above in the Bit.ly example.

From Wikipedia: Users with a camera phone equipped with the correct reader application can scan the image of the QR code to display text, contact information, connect to a wireless network, or open a web page in the telephone’s browser. This act of linking from physical world objects is termed hardlinking or object hyperlinking. Click here for more details than you probably want on how to work QR Codes. 🙂

UPDATE: In the last few weeks since I wrote this post, viruses have targeted QR Codes here and there. That doesn’t mean they aren’t safe but, just like email, watch where you click. More details here on how to avoid viruses.

Does this give you any new marketing ideas for your books, businesses or advertising? Are you already using QR Codes? What has your experience been?

Happy Writing!
Jenny

Jenny Hansen fills her nights with humor: writing memoir, women’s fiction, chick lit, short stories (and chasing after the newly walking Baby Girl). By day, she provides training and social media marketing for an accounting firm. After 15 years as a stand-up corporate software trainer, she’s digging this “sit down and write” thing.

In addition to being a founding member at Writers In The Storm, Jenny can also be found on Twitter and Facebook or over at her solo blog, More Cowbell.

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