Daily Archives: March 20, 2007

Confessions of a Podcast Goddess

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Confessions of a Podcast Goddess

by Jina Bacarr

Before iPods ruled the planet, FM radio rocked the late night airwaves. Raw, sexy, unscripted. I know. I lived it when I was on air at a popular music station. From the bewitching hour to four a.m., I’d sit in a glass control booth in a strip mall where everyone who walked by could watch the DJ live on-the-air playing what the radio station dubbed “young and beautiful music.” It got weird at times when the bar in the mall closed at two a.m. and a drunk or two tapped on the glass window requesting I play “Last Dance.” I’d smile and continue queuing up the music while I read the news or gave the weather report in my husky, sexy voice: “Overcast with rain, high of sixty-nine” has a whole new meaning when you deliver it in low, breathy tones.

Needless to say, the station got calls. Lots of calls. Most were positive, some weren’t, but in the end sex sells, even radio commercial spots. The account exec told me our Arbitron numbers went up twenty-five percent in the first few months I was on the air. Every time my voice went lower, our numbers went higher. I didn’t know it then, but my gig behind the microphone set the stage for what was to come later in my writing career.

Along the yellow brick road to podcasting, I met up with a few tin men, more wolves than lions, and a scarecrow or two who had no heart. It’s been a bumpy road at best: I’ve been a shopaholic teen in radio commercials, traded sex toy stories with a female radio host in Canada, hosted my own show on Internet radio about the “wild side” of books, and discussed size with an LA radio talk show host usually known for his raucous political agenda.

Then I decided to go it alone as a podcaster. It couldn’t be too difficult, right? A podcast is simply an RSS feed of audio content distributed automatically by subscription or downloaded online through your website or podcast sites. It’s a trend that shows no sign of slowing down. According to recent estimates, there are 20,000 plus podcasts online and listed in directories. Is anybody listening? You bet. Bridge Ratings reports that 8.4 million Americans tuned into at least one podcast by the end of 2006, and by 2010 that number is estimated to reach 60 million. Who listens to podcasts? According to Forrester Research, the fastest growing audience for podcasts is adults 25 to 44.

With my radio background, I was convinced I could do it. I purchased recording/editing software, a good microphone (you want your audience to hear you clearly), and a comfy pair of headsets. I was ready to sail the airwaves talking about my favorite subject.

Sex.

Oh, what fools we writers be…

Tune in next month for Part Two of Confessions of a Podcast Goddess…

Jina Bacarr is the author of The Blonde Geisha and coming in July 2007, Naughty Paris. Jina writes erotic adventure for Spice Books. “Get Caught in the Act.”

Check out Jina’s video podcast promo for “Confessions of a Podcast Goddess” at Daily Motion.

Click here to listen to Jina’s audio podcast preview of the OCC RWA meeting for April.